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Marketing

Marketing

Should the government advertise the "green switchover"?

New report argues national communication campaign modelled on digital switchover ads needed to promote Green Deal and smart meter rollout

clock 14 May 2012 •

Marketing

UK Water Efficiency Awards

Monday, 17 September 2012 in The Cholmondeley Room at the House of Lords

clock 10 May 2012 •

Marketing

BusinessGreen shortlisted for top AOP award

For second year in a row, BusinessGreen is shortlisted for editorial team of the year award

clock 10 May 2012 •

Marketing

Has Earth Day marketing jumped the shark?

PR firms signal the days of Earth Day related marketing campaigns could be nearing an end

clock 20 April 2012 •

Marketing

Green campaigners target BP's support for Olympics in elaborate hoax

Media fooled as campaign group questions BP's role as Games' sustainability partner

clock 11 April 2012 •

Wind

WindMade launches label for wind-powered events

EWEA to host first wind-powered conference next week as WindMade promises further announcements in the coming weeks

clock 11 April 2012 •

Marketing

Hardens and Sustainable Restaurants Association team up to promote green-star dining

Influential restaurant guides to include star rating demonstrating an establishment’s green credentials

clock 03 April 2012 • 2 min read

Marketing

General Motors pulls funding from climate sceptic thinktank Heartland

Car giant breaks off 20-year relationship with Heartland Institute in ongoing row over its role in questioning global warming

clock 02 April 2012 •

Marketing

Do you celebrate your clean tech awesomeness?

It is time to stop apologising, green firms need to realise they are cool

clock 28 March 2012 •

Marketing

Clean tech firms told to "make the future awesome again"

Inventor and energy boss united in calling on green firms to step up marketing efforts

clock 28 March 2012 •
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