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Marketing

Marketing

After years of pondering, FTC releases marketers' Green Guides

New US Green Guides set out best practices for tackling marketing 'greenwash'

clock 02 October 2012 •

Recycling

Coca-Cola's Olympic effort delivers new recycling record

Company recycles 10.5 million bottles from Olympic and Paralympic Games venues

clock 01 October 2012 •

Supply chain

'Ugly' fruit and veg make the grade on UK supermarket shelves

Sainsbury's has relaxed its rules on the cosmetic appearance of fresh produce after one of the worst harvests in decades

clock 28 September 2012 •

Buildings

Siemens opens up The Crystal to promote greener cities

New £30m green building in London to host headquarters of company's smart cities division

clock 19 September 2012 •

Marketing

Scottish anti-wind turbine group's ad rapped for using images of Hawaii

Advertising watchdog also says campaign featuring pictures of a broken and rusty wind farm made exaggerated claims

clock 19 September 2012 •

Management

Five rules for landing your CSR message

Peter Madden of Forum for the Future runs down the top traits that make for an engaging CSR or sustainability report

clock 10 September 2012 •

Management

Survey: Employees 'passing the buck' on energy saving

E.ON trains 4,000 frontline staff in energy saving, after survey finds small businesses are failing to take responsibility for energy efficiency measures

clock 06 September 2012 •

Marketing

BusinessGreen Leaders Awards 2012: Sony fast forwards to 2025

Futurescapes campaign aims to drive consumer behavioural change by imagining the next generation of technology

clock 24 August 2012 •

Carbon Accounting

Carbon Trust secures stamp of approval for footprinting calculations

Company becomes first organisation in the world to be accredited to provide verification against new carbon footprinting standard

clock 23 August 2012 •

Marketing

It's time green marketing grew up

Too many clean tech firms’ marketing efforts are not doing justice to their compelling products and services, argues James Murray, and it is holding back the green economic revolution

clock 21 August 2012 •
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