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Can Champagne help us think bigger on sustainability?

Daan Wensing, IDH, The Sustainable Trade Initiative
08 November 2018

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With reports of commodity-driven deforestation accelerating, sustainability in countries like Brazil and Indonesia needs a regional approach similar to that enjoyed by gourmet brands like Champagne

If you ask yourself what products you associate with a particular region, chances are you will come up with gourmet brands like Champagne, Parma ham or Stilton. The success of these brands derives from...