False promises? When zero-deforestation commitments and advertising laws collide

clock • 3 min read

ClientEarth's Diane de Rouvre warns companies against making bold sustainability claims, unless they can back them up with hard facts

You only have to walk down the aisle of your local supermarket or watch the adverts on TV to see just how many companies market their products with claims about sustainability. Many of these claims...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

What's on the shelf in 2030? Why value chains aren't ready for extreme heat

What's on the shelf in 2030? Why value chains aren't ready for extreme heat

Steps to make supply chains heat-resilient are being put in place by businesses across Europe, but scale, consistency and collaboration are still lacking, writes Forum for the Future's Henrietta Hunter

Henrietta Hunter, Forum for the Future
clock 29 October 2026 • 10 min read
BloombergNEF: Copper mines need $300bn investment to avoid supply deficit

BloombergNEF: Copper mines need $300bn investment to avoid supply deficit

Latest Transition Metals Outlook report warns looming copper supply deficit could undermine global electrification drive

clock 20 October 2026 • 3 min read
Orangina and Ribena maker brews up €185m Climate Transition Plan

Orangina and Ribena maker brews up €185m Climate Transition Plan

Suntory Beverage & Food Europe publishes detailed decarbonisation plan that promises to ramp up investment through to 2030

clock 16 October 2026 • 2 min read