WRAP boss Marcus Gover: Lifting the lid on the waste revolution

Madeleine Cuff
clock • 6 min read

From fly-tipped fridges to landfilled leftovers, WRAP CEO Marcus Gover is in charge of convincing UK businesses and consumers of the value of waste. BusinessGreen collects some tips of the trade

Not many people want to talk about the contents of their bins. Fewer still will volunteer for a hands-on investigation of what goes in them and how it got there. The fact is waste is a dirty, smelly...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Recycling

Primark inks deal to boost use of recycled polyester made from textile waste
Recycling

Primark inks deal to boost use of recycled polyester made from textile waste

Retailer and Circ announce long-term purchase agreement to scale up the use of textile-to-textile recycled fibres

Stuart Stone
Stuart Stone
clock 29 September 2026 • 3 min read
UK household recycling rates were flat once again in 2024 - but are improvements on the way?
Recycling

UK household recycling rates were flat once again in 2024 - but are improvements on the way?

The share of household waste collected from doorsteps and sent for recycling has barely changed in 15 years, but there are hopes new simpler collection rules could deliver some much needed progress

Michael Holder
Michael Holder
clock 24 September 2026 • 7 min read
The AA, Royal Mail, and Trents join forces to cut emissions from EV repairs
Recycling

The AA, Royal Mail, and Trents join forces to cut emissions from EV repairs

The AA is collaborating with Royal Mail and Trents as part of a programme that uses recycled vehicle parts to help maintain one of the UK's largest electric vehicle fleets

Amber Rolt
clock 18 September 2026 • 2 min read