WRAP boss Marcus Gover: Lifting the lid on the waste revolution

Madeleine Cuff
clock • 6 min read

From fly-tipped fridges to landfilled leftovers, WRAP CEO Marcus Gover is in charge of convincing UK businesses and consumers of the value of waste. BusinessGreen collects some tips of the trade

Not many people want to talk about the contents of their bins. Fewer still will volunteer for a hands-on investigation of what goes in them and how it got there. The fact is waste is a dirty, smelly...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Recycling

Study: 'Circular-native' businesses growing faster than linear competitors
Waste

Study: 'Circular-native' businesses growing faster than linear competitors

Businesses such as Apple, Miele, Phillips, and Currys are reaping financial rewards from circular business strategies, according to new WRAP analysis

Stuart Stone
Stuart Stone
clock 18 July 2025 • 5 min read
UK supermarkets team up to boost reusable packaging in-store and online
Recycling

UK supermarkets team up to boost reusable packaging in-store and online

New initiative from WRAP and leading retailers aims to encourage collaboration to create a more standardised approach to reusable packaging services

Amber Rolt
clock 16 July 2025 • 3 min read
Wales moves to re-align Deposit Return Scheme with UK-wide plans
Waste

Wales moves to re-align Deposit Return Scheme with UK-wide plans

Welsh government to accelerate implementation of recycling scheme for drinks containers to 'maximise interoperability' and align with UK 2027 launch date

Stuart Stone
Stuart Stone
clock 11 July 2025 • 4 min read