Over 1,000 readers have signed up to trial BusinessGreen Plus and now the service is poised to go from strength to strength
Last week the new BusinessGreen Plus service completed its first month of operation and I'm delighted to report that to date the launch has exceeded our expectations.
Well over 1,000 readers have taken up a free trial and the feedback on the new subscription model and in-depth content we have been offering has been largely positive. We've also seen the first BusinessGreen Plus subscribers sign up to the new service, while a number of companies have taken up our offer for corporate site licences.
We hope you have enjoyed your BusinessGreen Plus free trial and have made full use of the new in-depth content that has been on offer, such as our series of features on how to manage climate risk, our detailed analysis of the green aspects of the Budget, and our exclusive case studies from the world's leading sustainability programmes.
We also hope that as your free trial comes to an end you consider taking advantage of the early bird offer that allows you to get a year's subscription to BusinessGreen Plus for £349, a saving of £50 on the normal price.
As I explained when we launched BusinessGreen Plus we have not taken the decision to charge for our content lightly, but a subscription model remains the only way we can continue to develop the BusinessGreen service and ensure that we are providing the kind on in-depth, high value information and analysis green executives require. Without the support of our readers the simple fact is that we will not be able to continue to provide the cutting edge news and analysis on the green economy that tens of thousands of you use every week. It is also worth noting that pay walls are an increasingly recognised reality across the media industry, as evidenced by the fact that since we launched BusinessGreen Plus both the Telegraph and the Sun have announced they will be joining the Times, the FT, and the New York Times in introducing pay walls.
A year's subscription to BusinessGreen Plus currently works out at less than £1 a day and is also significantly more cost effective than several other subscription-based environmental news services. We are also offering discounted rates of £299 for subscribers from NGOs and charities, and we can provide group licences for five or more colleagues that represents the most cost effective means of accessing BusinessGreen Plus. Businesses or other organisations taking out a BusinessGreen Plus group licence will also be offered the opportunity to contribute to our Industry Voice blog and will be eligible for discounted rates on all BusinessGreen advertising and marketing services.
Most importantly, BusinessGreen Plus subscribers will join a community that will have access to daily in-depth features, opinion pieces, and case studies, as well as the full five-and-half-year back catalogue of BusinessGreen articles. They will be able to take advantage of one of the richest sources of green business intelligence and analysis in Europe, providing them with the information and insight they need to excel in the fast-expanding and increasingly influential green economy.
The BusinessGreen Plus service will continue to evolve in the coming weeks and months, and we're working on plans for an exclusive BusinessGreen Plus app for our subscribers. We've also got a great series of features lined up on how to install solar technology for your office, how businesses can make use of the Renewable Heat Incentive, and how a leading brewer is embracing clean technologies, as well as our usual opinion pieces from some of the UK's top green thinkers, and interviews with leading figures from across the low carbon economy.
We'd love to get your feedback and comments on the new service and we look forward to welcoming you as BusinessGreen Plus subscribers.
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