Having already won plaudits for its free recycling service and moves to reduce the amount of toxic chemicals in its machines, Dell has this week further bolstered its green credentials with the launch of two new servers boasting significantly improved energy efficiency.
The PowerEdge 1950 and 2950 now include Dell's branded Energy Smart technology, which has been pioneered in some of its desktop products and aims to improve energy efficiency through new low-flow fan technology and more efficient power supplies that throttle down when not required; dual core Intel Xeon processors; and a new component architecture designed to improve air flow around the machine.
As a result Dell claims the two new servers deliver up to 25 percent greater performance per watt while also reducing power consumption by a fifth compared to previous models.
Firms can use the servers to slash their energy bills, Dell said, or increase the density in their datacentre by deploying four PowerEdge Energy Smart servers within the same "power envelope" as three standard servers.
The two new servers are now available worldwide and are priced at £1,669 for the 1950 version and £2,069 for the 2950 version both excluding VAT and packaging.
Eric Velfre, enterprise director for Dell EMEA, said that the two new servers formed a key part of a portfolio that he argued was now increasingly environmentally friendly. "The optimised Dell Energy Smart PowerEdge servers, combined with Dell OptiPlex desktops and Dell's industry-leading services, partnerships and sustainability programmes deliver on our commitment to drive energy efficient solutions," he added.
The move, coming hot-on-the-heels of recent energy efficiency announcements from both HP and IBM, further highlights the growing importance of energy consumption to corporate customers. But with all the leading hardware vendors now offering energy efficient product options it will be interesting to see if they will now expand this technology across their entire portfolios.
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