A Closer Look at IBM's "Smarter Planet" Campaign

clock • 19 min read

IT giant IBM has just launched arguably the world's largest green marketing campaign. Joel Makower asks two of the execs behind the initiative to outline the rationale behind the repositioning of the company

In December 2008, GreenBiz.com Executive Editor Joel Makower talked with IBM Corporation's Rich Lechner, Vice President of Energy & Environment, and John Kennedy, Vice President of Integrated Marketing...

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