Smart(phone) energy: Does gamification hold the key to unlocking domestic demand response?

Madeleine Cuff
clock • 6 min read

Early trials in North East England suggest consumers are willing to use less energy to win a smartphone game

Picture this - you're sitting at home one evening, feet curled up on the sofa, waiting for the kettle to boil during the advert break of one of your favourite soaps. Your phone buzzes - no, not another...

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