WWF wrestles with business world in push for greener practices

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Dax Lovegrove, head of business and industry relations at WWF, explains how the conservation group is helping to shape the drive towards greener business models

BusinessGreen.com (BG): Does WWF risk being used as a "greenwash" tool when working with big brands, especially when they pay the organisation for its help? Dax Lovegrove (DL): Our partnership with...

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