A catch-all term that refers to the act of making false or exaggerated claims about an organisation's activities to make it seem more environmentally friendly than it is.
There are many different degrees of greenwashing, ranging from the unintentional over-statement of green credentials to wilful attempts to mislead the public or regulators about a company's activities.
Advertising regulators are increasingly aware of the problem of greenwashing, and record numbers of adverts containing unsubstantiated green claims have been banned in recent years as complaints to regulators have soared.
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