Political public relations arguably holds its origins in the oil, gas and coal industries, but amid growing criticism it is now facing increasing pressure to forge a future path beyond fossil fuel marketing
Advertising Standards Authority faces criticism from environmental campaigners over 'series of failed and missed opportunities' to act against greenwashing
US Clean Creatives campaign is now training its sights on the UK, arguing industry-led Ad Net Zero initiative does not go far enough
The new tool aims to measure the emissions generated from producing adverts in a bid to help the industry achieve net zero by 2030
Ad Net Zero unveils new online training course for advertising professionals and announces plan to host a Global Summit to reassert advertising industry support for the transition to net zero emissions
The business and reputational risks for companies that provide a platform for, or create, fossil fuel advertising are growing
The creative industries have a pivotal role to play in the net zero transition, but can they really inspire sustained shifts in public opinion and behaviours?
Food waste app Olio and green energy company OVO among brands to split £2m advertising fund prize
A Land Rover ad that argues 'life is so much better without restrictions' has stoked the debate over the acceptability of running ads for high carbon products and services that hurt human health and undermine the UK’s climate goals
21 media agencies that collectively represent more than £7bn in 2020 billings have signed up to charter, update reveals