Marketing articles

What the rise of the "Conscientious Consumer" means for Sustainable Business

justin-keeble

Accenture's Justin Keeble argues that a new breed of green-minded consumers present a major opportunity for savvy businesses

13 Jun 2013

Survey reveals three quarters of public support smart meters

energy-meter

Energy Saving Trust poll reveals widespread support for smart meters and sharing of energy use data

11 Jun 2013

WindMade signs up first Japanese renewables-powered firm

General Electric wind turbine

Ikeuchi Towel to carry label after confirming that it sources 100 per cent of its power from Japanese wind farm

04 Jun 2013

Bloomberg beefs up green reporting to spread the sustainability message

The news and analytics service is using its influence to encourage businesses to go green - BusinessGreen Plus finds out why

04 Jun 2013

In the Green Room with Grayling's Michael Saxton

The managing partner of Grayling's Future Planet division argues green PRs should not be afraid to challenge their clients

03 Jun 2013

Ricoh set to power down billboards on World Environment Day

Printing giant makes move as part of its own Eco Action Month raising employee awareness of energy efficiency

31 May 2013

Helping the consumer to cut our carbon

Juliet Davenport of Good Energy warns policy thinking is behind the curve when it comes to placing the consumer at the heart of efforts to decarbonise

31 May 2013

From damp towels to agro-foresty – Accor Hotels steps up green project investment

Global hotel chain launches scheme that will allow eco-conscious execs to support pioneering sustainable agriculture initiative

30 May 2013

Are you guilty of a "musn't, not now, can't" mentality?

Too many industries claim to support action on climate change, but still resist any measures that challenge polluting business-as-usual models

24 May 2013

Clear Channel shows off advertising l'eau-how

A Peruvian billboard has produced 15,000 litres of drinking water from the surrounding air

17 May 2013

"Sharing Economy" saving UK £4.6bn a year

New survey reveals growing numbers of people are embracing resource efficient sharing based business models

17 May 2013

Patagonia and eBay to help UK consumers buy into sustainable consumption

Pioneering site designed to get more Patagonia products back into circulation crosses the Atlantic after US success

13 May 2013

It's society, stupid

BT's Niall Dunne makes the case for a new breed of "hybird corporate activist" that combines environmental, social, and economic gains

03 May 2013

WindMade debuts new standard for products manufactured by wind power

Consultation offers firms chance to comment on addition to certification scheme

03 May 2013

Conservative US shoppers turned off by eco-friendly lightbulbs, study finds

Consumer research finds conservative shoppers avoid purchasing an item associated with protecting the environment

01 May 2013

Cuadrilla censured by advertising watchdog over fracking safety claims

Advertising Standards Authority orders shale gas company to tone down claims that it uses 'proven, safe technologies'

24 Apr 2013

Watchdog confirms ban for Donald Trump's misleading anti-wind farm ad

ASA bans 'misleading', 'unsubstantiated', and 'distasteful' advert attacking Scottish wind energy policy

24 Apr 2013

10 tips for fixing a broken sustainability reputation

Brendan May outlines the steps every business should take when trying to restore a battered sustainability reputation

23 Apr 2013

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