sustainable thinking



Marketing articles

Estee Chaikin: Hanergy, IKEA, and the transformative power of solar panels

estee-chaikin-headshot-copy

BusinessGreen's Young Sustainability Executive of the Year reveals how an interest in consumer behaviour helped shape one of the world's most exciting solar initiatives

28 Aug 2014

Climate change perception gap 'reminiscent' of MMR scandal, survey finds

The equity gap is widening for start-up businesses

Poll suggests public underestimates scientific consensus around climate change, as well as contribution of green energy to electricity mix

27 Aug 2014

Advertising watchdog tears up government's 'misleading' Green Deal ads

DECC Green Deal ad

ASA says DECC was wrong to claim energy efficiency policy would save consumers money and push up house prices

27 Aug 2014

Inside the wind energy industry's PR push

BusinessGreen Leaders Awards Green PR Company of the Year Hill+Knowlton Strategies reveals how it helped the wind energy industry get a fair hearing

26 Aug 2014

Peabody Energy vows to continue with revamped ‘clean coal’ ad

Company confirms it will continue to promote fuel poverty advert, albeit with clarification, as Burson Marsteller stonewalls questions on climate scepticism

22 Aug 2014

Peabody Energy told to scrub ‘clean coal’ claims

Advertising Standards Authority raps coal giant over green ad campaign

20 Aug 2014

From polls to protests, the shale gas industry is its own worst enemy

Shale gas may have a role to play in a low carbon energy mix, but the industry will never deliver unless it can cut out the PR blunders

14 Aug 2014

Edelman formally declares it will not accept climate denial campaigns

Statement by America’s biggest public relations firm may be the industry’s first official position on climate denial

08 Aug 2014

Wow, look, a Tesla

Trewin Restorick argues we need a new approach to communicating green opportunities - and a cutting edge electric car might just hold the answer

08 Aug 2014

Green Deal Finance Company reviews business model as it prepares for uncertain future

EXCLUSIVE: GDFC considers direct sales and marketing business model in a drive to increase energy efficiency installations

01 Aug 2014

Tracey Rawling Church: The life and times of a sustainability trailblazer

BusinessGreen's Sustainability Executive of the Year reveals how she has spent much of the past two decades helping to push sustainability best practices into the corporate mainstream

30 Jul 2014

Yurts and solar powered saunas: TripAdvisor reveals greenest hotels in Europe

New European GreenLeaders board aims to cater to growing number of consumers making environmentally friendly travel choices

29 Jul 2014

You think green energy is expensive? What tosh!

As Trillion Fund's Rebecca O'Connor argues, new figures show that green energy tariffs can now compete with the Big Six on cost

09 Jul 2014

Why innovation isn't always the answer

The clean tech sector loves innovation, but being regarded as innovative can be a mixed blessing

08 Jul 2014

Yingli's World Cup goals include solar 'legacy'

Chinese company is not only first renewable energy company to sponsor the World Cup, but also its first carbon-neutral sponsor

04 Jul 2014

Ecotricity tops customer service league table, as complaints against Big Six soar

The dominance of green and independent energy suppliers in the latest Which? league table has again been underlined

18 Jun 2014

Clean tech firms invited to take advantage of new certification scheme

UK to introduce new European Commission scheme in a bid to make it easier for clean tech firms to prove their cutting-edge products work as advertised

18 Jun 2014

BusinessGreen Leaders Awards: Four weeks to go

With tickets selling fast, the clock is ticking for green business leaders to reserve their place at this year's awards

02 Jun 2014

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