Government to introduce clearer "greenwashing" guidance

James S Murray
clock • 2 min read

Steering group to update advertising guidelines on how to make accurate green claims

The government has today unveiled plans to help make it easier for firms to avoid the dreaded accusation of "greenwashing" by updating the guidance it issues for green marketing and advertising claims....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Ad Net Zero: Guidance unveiled to help boost climate literacy in advertising sector

Ad Net Zero: Guidance unveiled to help boost climate literacy in advertising sector

New guidance from non-profit's Young Leaders Group suggests steps to strengthen 'personal accountability' and 'collective responsibility' for ad industry's climate impact

Stuart Stone
clock 17 February 2026 • 3 min read
'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

Terms such as 'plant-based burger' or 'vegetarian sausage' have developed organically to communicate format and use rather than content, joint letter claims

Stuart Stone
clock 16 February 2026 • 6 min read
UK Green Business Awards entry deadline: Under two weeks to go

UK Green Business Awards entry deadline: Under two weeks to go

Companies, projects, and individuals urged to get their submissions in for the UK's most prestigious green business awards

BusinessGreen staff
clock 13 February 2026 • 2 min read