US lobby group the Alliance for Climate Protection is to spend $300 million over the next three years on a global warming marketing campaign, according to a report in USA Today.
Founded by former US vice president Al Gore, the Alliance will place advertisements and team up with grass-roots groups to offer US consumers information on what they can do to cut greenhouse gas emissions.
It is also looking to partner with like-minded consumer product manufacturers to spread the word through their packaging, websites and advertising.
An online petition has also been launched at www.wecansolveit.org, calling on “leaders in business and government to solve the climate crisis." At the time of writing, more than 920,000 people had signed up.
The Alliance’s coffers were boosted after Paramount Classics, distributor of Gore's documentary film An Inconvenient Truth donated five per cent of all box office takings to the organisation. Gore also donated his proceeds from the film.
The Alliance for Climate Protection was founded by Gore in 2006 with the mission to “persuade people of the importance, urgency and feasibility of adopting and implementing effective and comprehensive solutions for the climate crisis.”
1,700 scientists and economists, six Nobel Prize winners and one former prime minister urge US action on climate change 30 May 2008
The Truth About Toyota campaign accuses Prius manufacturer of opposing strict new US fuel efficiency standards 12 Oct 2007
US state's ambitious climate strategy could put Europe in the shade 27 Jun 2008
"Godfather of global warming science" urges US Congress to embrace carbon taxes, impose a moratorium on non-CCS coal fired power stations and press charges against oil chiefs 24 Jun 2008
Intelligent Energy ramps up funding for R&D and partnerships 04 Jul 2008
Focus on energy savings through fuel efficiency for homes and public and commercial buildings 04 Jul 2008
ActionAid accuses G8 of driving more people into poverty by pursing biofuels and cutting agri-aid 04 Jul 2008
More news
Businesses' new found focus on the environment may be welcome, but according to Conrad MacKerron, it is taking attention away from workers' rights issues – and the credibility of the entire green business movement could be at risk 03 Jul 2008
It may be a year old, but as Dell's Jonathan Perry explains, firms looking to get rid of their old IT kit still need to pay attention to the WEEE directive 02 Jul 2008
Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved 01 Jul 2008 More in-depth
Post your comment
Send an email to the Business Green editor at feedback@businessgreen.com
