Over half of large companies are already planning projects to reduce the environmental impact of their datacentres, according to an imminent new study from US datacentre operator Digital Realty Trust.
According to reports from Information Week, Digital Realty Trust will later this month release the results of a survey of 100 senior execs at companies with sales of over $1bn that found 55 percent already have strategies in place to limit their datacentre's energy use.
Jim Smith, VP of engineering at Digital Realty Trust, is quoted as claiming the results prove that after several years of concerns about increasing energy costs and datacentre space restrictions many IT chiefs are now turning green rhetoric into action. "Most companies will tell you they're on the quest to be green," he said. "But most are beyond just saying that."
The survey also reports that 60 percent of those questioned believe their green strategy will become an important factor in vendor selection over the next two years, suggesting that many of the leading hardware vendors will soon be vindicated in their adoption of green marketing and technology strategies.
Vendors such as HP, IBM, Sun, Intel and AMD, amongst others have all invested heavily in enhancing the energy efficiency of their hardware portfolios in recent years, while the success of virtualisation software is at least partly attributed to its ability to reduce datacentre power consumption.
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