Why H&M, Eileen Fisher and other fashion giants are saving forests

clock

Millions of trees are sacrificed to create rayon, but the industry now hopes to nip that problem in the bud

Several years ago, forest advocacy organisation Canopy Group noticed a puzzling trend. While production of paper made with virgin fibers was shrinking appreciably, the number of ancient trees sacrificed...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Supply chain

Study: Key UK industries at risk of severe supply chain disruption from looming 'Super El Niño'

Study: Key UK industries at risk of severe supply chain disruption from looming 'Super El Niño'

Supply chains crucial to the UK's automotive, clothing, retail, and food and drink sectors could face severe water stress during ‘Super El Niño’, analysis warns

Stuart Stone
clock 24 August 2026 • 5 min read
How investment in UK horticulture could yield a more climate resilient food system

How investment in UK horticulture could yield a more climate resilient food system

Failure to invest in horticulture has left the UK reliant on fruit and veg from countries 'even more vulnerable' to climate impacts, study warns

Stuart Stone
clock 19 August 2026 • 6 min read
Schott scraps 'climate neutral by 2030' goal, refocuses on SBTi-validated target

Schott scraps 'climate neutral by 2030' goal, refocuses on SBTi-validated target

Glassmaker's goal to cut Scope 3 emissions by 27.5 per cent by 2030 approved by Science Based Targets Initiative

Stuart Stone
clock 18 August 2026 • 3 min read