Save Our Swirled will see Ben & Jerry's hand out free ice cream from a custom-designed Tesla
It seems the traditional milk float wasn't quite up to scratch for the new global campaign from Ben & Jerry's, which aims to stir up civil action on climate change. Instead, Ben & Jerry's has enlisted...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis