Majority of EU citizens back green product labelling

BusinessGreen staff
clock •

New European Commission survey reveals 77 per cent of people claim they would pay a premium for an environmentally friendly product

A clear majority of people in the European Union are worried about the environmental impact of the goods they buy and would like to see more products display their green credentials, according to a major...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

BusinessGreen staff
Author spotlight

BusinessGreen staff

View profile
More from BusinessGreen staff

Why has NESO stripped batteries from many UK solar and wind projects in the grid queue?

Rethinking business travel: Why better systems will lead to sustainable routes

More on Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns
Marketing

Sustainability claims: How businesses can navigate 'greenwashing' clampdowns

With environmental claims firmly under the microscope, Michelle Carvill from the Chartered Institute of Marketing offers six tips for firms to avoid falling foul of 'greenwashing' rules

Michelle Carvill, Chartered Institute of Marketing
clock 29 April 2026 • 4 min read
Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive
Marketing

Marketing execs join forest 'boardroom' meeting as part of £200m nature recovery drive

Ecologi, Giffgaff, and MG OMD host media and marketing industry leaders at 'Boardroom in Nature' meeting in support of campaign to boost sector's investment in UK nature recovery

BusinessGreen staff
BusinessGreen staff
clock 22 April 2026 • 4 min read
Decathlon UK's Chris Allen: 'Most of my work is about redesign'
Marketing

Decathlon UK's Chris Allen: 'Most of my work is about redesign'

The sustainability director at sports retailer Decathlon explains the importance of translating green ambition into practical decisions, and why new ideas are coming from people 'at the edges' of existing industries

Stuart Stone
Stuart Stone
clock 07 April 2026 • 4 min read