Market solar panels to envious neighbours, scientists say

BusinessGreen staff
clock

Study finds people are far more likely to install solar systems if they live near others who have done so already

Solar panel marketing efforts should target areas that already have a number of installations, according to US scientists who have found people are far more likely to install solar panels on their homes...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

Zero Carbon Forum: 'The judges' decision validated our unique model'

Zero Carbon Forum: 'The judges' decision validated our unique model'

Winner of Consultancy of the Year at the UK Green Business Awards 2025, Zero Carbon Forum, offers their tips on what makes for a compelling entry

BusinessGreen staff
clock 28 January 2026 • 5 min read
 UK shoppers spend record £1.7bn on certified sustainable seafood

UK shoppers spend record £1.7bn on certified sustainable seafood

Marine Stewardship Council annual report shows UK shoppers continue to opt for sustainable fish, as more retailers look to carry its blue ecolabel

clock 26 January 2026 • 3 min read
Greenwashing versus green hushing: Is there a better way?

Greenwashing versus green hushing: Is there a better way?

BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more effective green marketing campaigns

Stuart Stone
clock 23 January 2026 • 9 min read