Can we ever convince people to eat less meat?

Madeleine Cuff
clock • 6 min read

BusinessGreen explores some of the best strategies for persuading people to switch to less carbon intensive diets

Choosing what to eat is a highly personal decision. But at the same time, what we choose to put on our plates has a global impact. Meat production produces 15 per cent of all greenhouse gases, and its...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Marketing

eBay's Renée Morin: 'I wouldn't be successful as a CSO if I didn't understand how business works'

eBay's Renée Morin: 'I wouldn't be successful as a CSO if I didn't understand how business works'

eBay's chief sustainability officer reflects on the launch of the company's first climate transition plan

Stuart Stone
clock 24 February 2026 • 6 min read
Ad Net Zero: Guidance unveiled to help boost climate literacy in advertising sector

Ad Net Zero: Guidance unveiled to help boost climate literacy in advertising sector

New guidance from non-profit's Young Leaders Group suggests steps to strengthen 'personal accountability' and 'collective responsibility' for ad industry's climate impact

Stuart Stone
clock 17 February 2026 • 3 min read
'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

'Completely unnecessary': Veggie brands warn against EU ban on meat names for plant-based food

Terms such as 'plant-based burger' or 'vegetarian sausage' have developed organically to communicate format and use rather than content, joint letter claims

Stuart Stone
clock 16 February 2026 • 6 min read