The government has today committed £3m in funding to a new scheme to promote fuel-efficient driving techniques.
The Department for Transport estimates that ensuring tyres are correctly pumped up, changing gear earlier and keeping baggage to a minimum could save motorists a month's worth of fuel a year.
Central to the new scheme is a plan to compel driving instructors to provide candidates with feedback on how green their driving is as part of tests – although a driver's fuel efficiency will not affect whether they pass or fail the test.
"To help the next generation of motorists drive in a way that is better for their wallets and the environment, the driving test will now assess how successfully they follow fuel-efficient and eco-safe driving advice," said transport minister Jim Fitzpatrick.
Tips on greener driving have been included in official learning materials for those learning to drive since 2005.
A range of smarter driving tips will be also be promoted on radio and television in an attempt to encourage existing motorists to embrace fuel-efficiency measures.
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