With growing numbers of firms convinced by the need to develop green business models it was only a matter of time before the business school community started offering courses to instruct executives precisely how environmental sustainability should be managed.
Stanford Business School has become the latest such institute to get in on the act with the launch of a new five day residential seminar entitled Business Strategies for Environmental Sustainability that promises to explore how "to turn sustainable business practices into competitive advantage".
The event - which is to run from the 16th to 22nd of September at the Stanford Sierra Conference Centre in California - will cover a range of topics including how to develop a sustainable supply chain, how to avoid "greenwashing " initiatives, and how to work effectively with the media and green lobby groups.
The school said the seminar would aim to bring together senior executives from business, government and the non-profit sector. Applications for attendance can be made until June 25th.
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