Innovation for the greater good: How Unilever hopes to make 'compressed' the new industry standard for deodorants

Madeleine Cuff
clock • 6 min read

Unilever's Victoria Murtazina reveals the story behind the award-winning compressed deodorants technology, why some inventions shouldn't be patented, and what it's like to be part of the business world's 'good gang'

On the face of it, shrinking the size of a deodorant can doesn't seem like too tall an order does it? After all, most of what's inside the can is gas, only there to propel deodorant particles on the skin....

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

Madeleine Cuff
Author spotlight

Madeleine Cuff

View profile
More from Madeleine Cuff

From SEMTA to Enginuity: Engineering skills body rebrands

Inside Enginuity's plan to build a workforce for the future

More on Management

Amelia Woodley: 'Sustainability can only be successful if you bring people with you'
Management

Amelia Woodley: 'Sustainability can only be successful if you bring people with you'

Speedy Hire's ESG director discusses the importance of 'soft skills' in sustainability recruitment, and why the next wave of green ideas are 'everywhere' if you're open to them

Stuart Stone
Stuart Stone
clock 28 May 2025 • 6 min read
Watershed makes climate database publicly available
Management

Watershed makes climate database publicly available

Free version of global emissions factor database spans 148 countries, 400 industries, and 95 per cent of global GDP

Stuart Stone
Stuart Stone
clock 22 May 2025 • 4 min read
Three forces have derailed progress on corporate sustainability
Management

Three forces have derailed progress on corporate sustainability

A 'shotgun approach' to setting sustainability goals will never work, but equally businesses and investors cannot afford to step backwards or take our foot off the accelerator, writes EY's Nadia Woodhouse

Nadia Woodhouse, EY
clock 21 May 2025 • 7 min read