Opower turns customers on to energy efficiency

Will Nichols
clock

Top exec tells Will Nichols how the company's work with Facebook can help make energy saving cool

How do you sell something when many of your target customers do not understand what it is? That is the challenge faced by the smart meter industry as it digests the results of a recent Department of Energy...

To continue reading this article...

Join BusinessGreen

In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:

  • Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
  • Receive important and breaking news stories via our daily news alert
  • Our weekly newsletter with the best of the week’s green business news and analysis

Join now

 

Already a BusinessGreen member?

Login

More on Infrastructure

Elements Green acquires 300MW Newarthill battery energy storage project

Elements Green acquires 300MW Newarthill battery energy storage project

Developer said it expects transmission connected battery storage project to play a key role in supporting UK's energy transition

clock 08 May 2026 • 2 min read
ENA launches new flexibility standard to boost network efficiency

ENA launches new flexibility standard to boost network efficiency

New standard aims to make it easier for devices to automatically turn on or off to help stabilise the grid

clock 06 May 2026 • 3 min read
Electrification needs more than ambition — it needs a working grid

Electrification needs more than ambition — it needs a working grid

While progress has been made on electricity transmission reforms in Britain, distribution connections remain a persistent barrier, writes Ocean Fay from ADE: Demand

Ocean Fay, ADE: Demand
clock 05 May 2026 • 3 min read