Cutting energy demand during the hours when prices are highest saves firms money and helps energy companies minimise supply problems, but how do businesses deliver the complex real time demand management required to make this model work?
You might baulk at the idea of letting your energy provider decide when some of your electronic devices should operate - but despite the obvious cause for concern some companies are already doing this....
German environment minister Barbara Hendricks orders only vegetarian food to be served at government events
Portuguese energy giant gets plan to slash carbon emissions by 75 per cent by 2030 validated by experts at the Science-Based Targets Initiative
Oil chief Darren Woods says "climate risks warrant action" including carbon tax, natural gas, energy efficiency, biofuels and CCS
Macquarie insists it is committed to renewable energy - but critics say it could invest in fossil fuels if its bid succeeds