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greenwashing

CMA reveals plans to relax competition rules to help accelerate climate action

Management

CMA reveals plans to relax competition rules to help accelerate climate action

CMA chief executive Sarah Cardell unveils new strategies to promote industry collaboration in support of UK's net zero ambitions

clock 25 January 2023 • 4 min read
Greenwashing terms to avoid at any cost

Marketing

Greenwashing terms to avoid at any cost

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care)

clock 06 January 2023 • 13 min read
Greenwashing? Less than a third of Brits believe businesses' ESG claims

Marketing

Greenwashing? Less than a third of Brits believe businesses' ESG claims

New study from Sensu Insight reveals only 23 per cent of consumers take environmental claims from businesses at face value, with the aviation industry deemed the 'least trusted'

clock 06 January 2023 • 3 min read
Want to avoid greenwashing? Be clear about what it means

Marketing

Want to avoid greenwashing? Be clear about what it means

Companies need shared definitions if they understand what greenwashing actually is and how it can be tackled

clock 16 December 2022 • 5 min read
'Zero tolerance for greenwashing': Understanding the UN's red lines on net zero target-setting

Carbon Accounting

'Zero tolerance for greenwashing': Understanding the UN's red lines on net zero target-setting

The UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities has today unveiled its recommendations for businesses, financial firms, cities, and regions looking to set robust net zero goals

clock 08 November 2022 • 9 min read
FCA unveils sustainable fund labels to tackle greenwashing

Investment

FCA unveils sustainable fund labels to tackle greenwashing

UK financial regulator proposes fresh approach to fund labelling and disclosures in bid to build integrity into green investment market

clock 25 October 2022 • 3 min read
Is the end nigh for questionable climate claims in UK adverts?

Marketing

Is the end nigh for questionable climate claims in UK adverts?

As scrutiny of 'greenwashing' ramps up across Europe, the UK advertising watchdog has pledged to crackdown on misleading 'green' marketing and climate claims

clock 20 October 2022 • 8 min read
Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Marketing

Scope X emissions: Futerra CEO urges firms to address climate impact of advertising and lobbying

Futerra CEO Lucy Shea puts greenwashing, climate action and behaviour change centre stage on day one of the Net Zero Festival

clock 28 September 2022 • 4 min read
Reports: Fossil fuel advertising ban comes into force in France

Marketing

Reports: Fossil fuel advertising ban comes into force in France

Firms no longer permitted to promote petroleum and coal products and services in France under new climate law

clock 23 August 2022 • 3 min read
ASOS, Boohoo and ASDA investigated over fashion 'greenwashing' claims

Marketing

ASOS, Boohoo and ASDA investigated over fashion 'greenwashing' claims

Three fashion retailers could face legal action from the UK's Competition and Markets Authority if found to have misled its customers over the environmental credentials of their products

clock 29 July 2022 • 4 min read
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