behaviour change

Prescribing a 'light-touch': How NHS staff are being nudged towards climate action

Management

Prescribing a 'light-touch': How NHS staff are being nudged towards climate action

Medtech firm Jump and NHS England are rolling out a 'world first' healthcare specific carbon engagement tool as part of efforts to create a net zero health service by 2040 - BusinessGreen Intelligence investigates

clock 18 April 2023 • 11 min read
Why so few UK homes are installing air-source heat pumps - and how to encourage uptake

Marketing

Why so few UK homes are installing air-source heat pumps - and how to encourage uptake

The UK is next to last in Europe for heat pump sales – psychologists Emmanuel Pothos and Lee White at City, University of London, explain why adoption is so low

clock 16 March 2023 • 4 min read
Scroll for good: How social media could inspire more sustainable behaviours

Marketing

Scroll for good: How social media could inspire more sustainable behaviours

New study by Unilever reveals how brands can harness and the power of social media to encourage environmentally friendly consumer behaviours

clock 09 March 2023 • 6 min read
'It All Adds Up': Uber to nudge passengers with government energy-saving campaign

Marketing

'It All Adds Up': Uber to nudge passengers with government energy-saving campaign

Uber users are to receive tips from the government energy saving campaign through in-journey adverts

clock 03 March 2023 • 2 min read
Net zero and behaviour change: How to build a green 'choice environment'

Policy

Net zero and behaviour change: How to build a green 'choice environment'

A new report from the UK's 'nudge unit' finds politicians have the solutions and social license to drive the behaviour change needed to reach climate goals

clock 27 January 2023 • 10 min read
Sky to serve up carbon labels on staff café and restaurant menus

Carbon Accounting

Sky to serve up carbon labels on staff café and restaurant menus

Media giant becomes latest firm to embrace carbon labelling as a means of nudging its staff to make greener everyday choices

clock 25 January 2023 • 4 min read
'Home insulation alone is not a magic bullet': Why behaviour change is critical to cutting UK energy use

Efficiency

'Home insulation alone is not a magic bullet': Why behaviour change is critical to cutting UK energy use

Growing mountain of evidence underscores huge importance of attaching energy saving awareness campaigns to rollout of measures such as insulation and heat pumps

clock 03 January 2023 • 10 min read
Eating lots of meat is bad for the environment - but we don't know enough about how consumption is changing

Supply chain

Eating lots of meat is bad for the environment - but we don't know enough about how consumption is changing

clock 28 October 2022 • 5 min read
'Seriously inadequate': Can the UK deliver net zero without behaviour change campaigns?

Politics

'Seriously inadequate': Can the UK deliver net zero without behaviour change campaigns?

A new report from the House of Lords warns up to a third of emissions savings through to 2035 must come from people changing behaviours - but the government has no plan for delivering them

clock 12 October 2022 • 7 min read
Study: Eco-labels on menus prompt diners to make more sustainable choices

Marketing

Study: Eco-labels on menus prompt diners to make more sustainable choices

First of its kind study suggests traffic light labels can help curb climate impact of food choices

clock 12 October 2022 • 3 min read