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behaviour change

Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Climate change

Individual action or systemic change? How strong policy and company actions can maximise the impact of green consumer choices

Dietary, travel and energy choices are only achieving 10 per cent of their potential impact – but a new study claims policy support can offer a much-needed boost

clock 09 April 2025 • 8 min read
Could public engagement failures unleash a net zero 'greenlash' in the UK?

Policy

Could public engagement failures unleash a net zero 'greenlash' in the UK?

Public support for net zero goals remains strong, but fresh polling suggests many people feel the transition is happening to them, rather than with them

clock 22 January 2025 • 9 min read
Study: Smaller meal portions driving fall in UK meat consumption

Marketing

Study: Smaller meal portions driving fall in UK meat consumption

More than half the fall in UK meat consumption seen since 2019 is driven by people eating smaller meals, University of Edinburgh study finds

clock 05 November 2024 • 3 min read
Red alert: Can traffic-light labelling of high-carbon products drive climate action?

Marketing

Red alert: Can traffic-light labelling of high-carbon products drive climate action?

As calls mount for a ban high-carbon advertising, a new study claims to provide the first clear insight into UK public attitudes on the regulation of advertising for polluting goods and services

clock 19 June 2024 • 6 min read
Net zero behaviour change: Yale study shows everyday green actions more popular than low-carbon tech

Technology

Net zero behaviour change: Yale study shows everyday green actions more popular than low-carbon tech

Study of 40,000 internet users in emissions-intensive nations reveals people are more likely to reduce their food waste and meat consumption than invest in clean technology

clock 07 June 2024 • 2 min read
Home Advantage: Top brands join drive to identify barriers to green behaviour change

Incentives

Home Advantage: Top brands join drive to identify barriers to green behaviour change

Unilever, B&Q, Starbucks, Barratt, and TSB among firms backing research project on overcoming barriers to green household behaviour change

clock 06 June 2024 • 3 min read
Futerra, BEworks, and WBCSD roll out Low Carbon Lifestyles Wheel

Recycling

Futerra, BEworks, and WBCSD roll out Low Carbon Lifestyles Wheel

New report based on insights from latest IPCC report features 'action wheel' to promote low carbon behaviours

clock 23 April 2024 • 3 min read
Green behaviour change app Do Nation to enter into voluntary liquidation

Management

Green behaviour change app Do Nation to enter into voluntary liquidation

Company's founder and CEO Hermione Taylor confirms plans to close down in the face of challenging economic conditions and increased market competition

clock 19 April 2024 • 3 min read
How psychology can help people live more climate-friendly lives: Lessons from around the world

Climate change

How psychology can help people live more climate-friendly lives: Lessons from around the world

To encourage more people to live climate-friendly lives, it is possible to apply psychological strategies that appeal to human emotions and values, fresh research suggests

clock 04 March 2024 • 5 min read
Calls mount for UK public engagement strategy to help drive climate action

Policy

Calls mount for UK public engagement strategy to help drive climate action

Interventions, regulations, and incentives that make greener choices more attractive, affordable, and convenient will be key to delivering UK climate goals, according to social science researchers

clock 13 September 2023 • 5 min read
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