Pioneering campaign cuts motorway littering by 60per cent - but success unlikely to be replicated

clock • 3 min read

Hubbub's Trewin Restorick explains why reducing littering on motorways is harder than it looks

Independently measured results indicate that Hubbub's Drive Down Litter campaign reduced litter on the slip roads at Maidstone Service Station by 60 per cent. Success was due to new roadside bins backed...

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