
Credit: iStock
New consumer study from drinks giant reveals increasingly sustainable consumer habits and clamour for 'betterment brands'
Diageo has tipped increasing eco-consciousness among consumers to shape spending habits in 2024, after the drinks giant's inaugural global consumer trends revealed a growing interest in brands' environmental...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis