
Poll of marketing professionals reveals major concern around risk of greenwashing within a sector that is increasingly tasked with promoting sustainability progress
The UK's Chartered Institute of Marketing in the UK has raised the alarm around a "sustainability skills gap" within the marketing industry, as it published results of a survey that highlights significant...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis