Hugh's Fish Fight returns as Sainsbury's hails its "Switch the Fish" success

Jessica Shankleman
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Waitrose and Birdseye also record a big increase in sales of sustainable fish

As Channel 4 prepares to air an update of Hugh's Fish Fight this evening, retailers have today revealed how sales of fish have been boosted by the high-profile campaign. Hugh Fearnley-Whittingstall's...

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Jessica Shankleman
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