How three quarters of consumers still regard sustainability as important to purchasing decisions

Stuart Stone
clock • 6 min read
Credit: iStock
Image:

Credit: iStock

Survey reveals consumers more prepared to pay a 'green premium' on food, drink and household items, but concerns over high prices and greenwashing remain

Consumers are more willing to pay a so-called 'green premium' for routinely purchased items such as food, drink, beauty, and cleaning products, according to new research, but they are are less willing...

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