
Credit: iStock
Survey reveals consumers more prepared to pay a 'green premium' on food, drink and household items, but concerns over high prices and greenwashing remain
Consumers are more willing to pay a so-called 'green premium' for routinely purchased items such as food, drink, beauty, and cleaning products, according to new research, but they are are less willing...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis