IBM's Michael Jacobs discusses storytelling inspiration from outdoor apparel and recreation firms as well as the need to dig deeper than ‘macro dialogue’ on climate change.
Sustainability and social innovation leader at IBM Corporate Social Responsibility, Michael Jacobs, is responsible for planning and managing the US tech giant's social impact efforts. Before joining...
To continue reading this article...
Join BusinessGreen
In just a few clicks you can start your free BusinessGreen Lite membership for 12 months, providing you access to:
- Three complimentary articles per month covering the latest real-time news, analysis, and opinion from Europe’s leading source of information on the Green economy and business
- Receive important and breaking news stories via our daily news alert
- Our weekly newsletter with the best of the week’s green business news and analysis
