Welcome to BusinessGreen's all new Industry Voice blog
One of the main aims of the revamped site is to create a hub for the fast-expanding and increasingly influential green business community, providing it with the opportunity to not just receive news and information, but also contribute to the debate that constantly shapes this most exciting and dynamic of emerging markets.
To that end we have not only introduced polls and improved the comment facility on all BusinessGreen stories, we have also launched this dedicated blog where leading lights from across the low-carbon economy will voice their opinions on the issues of the day.
One of the most exciting things about the emerging green economy is the extent to which almost every aspect of the low-carbon agenda, be it policy, technology or management-related, is open to debate. Every new concept can be promoted or challenged, torn apart and put back together again, as some of the world's leading thinkers try to work out the most cost-effective way of delivering sustainable business models.
The Industry Voice blog will provide some of the UK's top green business experts with the opportunity to contribute to this ongoing debate, allowing them to map out some of the pioneering ideas and techniques that will need to be put into practice if we are to successfully decarbonise the economy.
We'll be inviting some top contributors to kick off the blog over the next few weeks, including regular columnist Trewin Restorick of Global Action Plan, Good Energy managing director Juliet Davenport and green PR expert Paul Thomas.
However, if you have an opinion you want to share or feel there is an issue that needs to be addressed on the blog, feel free to pitch in your ideas. The rules are simple: no sales pitches, no tree-hugging, and make sure you've got something to say that can really interest green executives beyond the tired old green-business-is-good-business message.
As the old journalistic adage goes, "give me news, not history".
It's the blog the green economy has been waiting for