Start-up claims it has invented the first in-car technology for protecting drivers and passengers from high levels of air pollution
It is common in London and the UK's other major cities to see cyclists whizzing past during rush hour wearing industrial-looking face masks.
But those behind the wheel in UK cities are also at risk from air pollution, with evidence suggesting air pollution is commonly higher inside vehicles than on the street.
UK engineering start-up AirLabs wants to address this issue with its Airbubbl product, which filters out nitrogen dioxide and particulate matter from inside cars to improve air quality by more than 90 per cent, according to results of an independent trial.
A crowdfunding campaign launched today aims to raise £50,000 for finalising the design of the AirBubbl and putting the device into production next year.
AirLabs has already received backing from social technology fund SGO Corporation, which has invested $3m, and it launched a Series A funding round in January.
The current AirBubbl design has the filter system clipping to a vehicle headrest and plugged into the car's cigarette charging port, but AirLabs says it is in talks with automakers about building the technology into vehicles from the outset.
"Air pollution affects the health of millions of people worldwide and is a big worry for many parents," chief executive Sophie Power said. "We have developed the Airbubbl because there is currently no way to effectively remove NO2 inside your car and protect your children."
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Monthly rate of fixes of vehicles with defeat devices has fallen to two per cent from a previous high of 10 per cent earlier in the year