Fashion brand declares war on greenwash
Marketing should be as sustainable as products, say clothing company founders
The founders of sustainable fashion brand Rapanui Clothing have declared war on greenwash. Brothers Mart and Rob Drake-Knight are campaigning to make marketing as sustainable as the green products...
More on Marketing
More news
'Misleading': Advertising watchdog bans Andrex wet wipe advert
Advertising Standards Authority judges Andrex's claim its wipes are flushable - despite not winning accreditation under Water UK's standard - are 'misleading'
Circular construction: Industry group calls for building materials exchange
Digitisation across the construction industry could pave way for more circular resource models, proponents say
Hydrogen: Hype, hope or horror?
The ADE's Tim Rotheray sounds a note of caution on the rush to embrace hydrogen for home heating
Waitrose removes plastic on bestselling staples
Retailer is to remove wrap from canned vegetables, saving 18 tonnes of non-recyclable plastic a year.