An umbrella term referring to business activities and policies that are in the wider social interest.
They typically exceed what is required by legislation and the need to maximise short term profits, and are tend to deliver less tangible business benefits such as improved reputation or staff loyalty.
Growing number of large firms employ specific CSR executives and departments to manage CSR policies and produce CSR reports.
CSR activities include initiatives covering environmental issues, health and safety, and education, as well as policies influencing a range of corporate stakeholders, such as employees, customers and local communities.
The success of CSR policies are commonly measured using both financial and non-financial metrics, often referred to as the Triple Bottom Line of people, planet, and profit.
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