Ford challenges designers to create fashion collection with materials used in old cars
Ah, the relentless world of fashion. How can anyone keep up with which shade of grey is the new black and which part of our body we're meant to hate this season?
Frankly, it's exhausting, which coincidentally is also the word that comes to mind with the revelation old Ford car parts are being made in to a 'unique fashion collection'.
When you think about it, the cross-over is obvious. A new range of bonnets, perhaps? Or the ultimate in belts - fan or seat? Maybe it is time for some hub-cap ear-rings?
But just as the Tank was rubbing its hands together in anticipation our hopes were dashed by discovering the story has more to do with car seat covers being turned into dresses, jackets, and skirts than poorly executed puns.
Designers from Denmark, France, Sweden and the UK took part in the Ford design challenge during Hong Kong Fashion week, with Amandah Andersson, from Sweden, using felt and cloth from Mondeo and Kuga seats to help create the winning ensemble in just three hours.
"Sustainability is a key element of Ford design and it is tremendously exciting to see material from our cars given a new lease of life on the catwalk," said Emily Lai, colour and materials design manager at Ford Asia Pacific, possibly brushing aside the hubcap hanging from her ear. "Designers have the power to affect environmental waste through their designs and the design process, and can minimise this total impact through the creative use of materials and other innovations."
Rightly so - and it should be noted that Ford has used recycled plastic bottles, shredded cotton, kenaf, wheat straw, soy beans and castor oil in its designs to help reduce consumer and industrial waste, decrease depletion of natural resources and lowering energy consumption.
The company is even working with sauce luminaries Heinz to see if tomato fibres can be used as sustainable, composite materials in vehicle manufacturing.
And that type of sustainable innovation will never go out of style.
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