Plans are afoot to build a boat out of refuse and sail it down the Hudson River
Now we've all got hobbies, assuming the definition extends to cover activities that get you through the day without screaming. The Tank, for example, took up stamp collection recently, albeit only to be able to tell people "philately will get you nowhere". From what we hear, that gag is pretty much the password to the Stanley Gibbons office.
But clearly the chaps and chapesses at Mother have loftier ambitions for their spare time.
"Creative agency Mother is making a boat out of rubbish. And then sailing it on the Hudson," a startling company email commences.
Fresh from encouraging London's women to have their nether regions photographed in the name of feminism, Mother's Hudson River Project promises to build the boat out of Manhattan's rubbish and sail it down the length of the Hudson back to New York.
This "environmental and social allegory" will be captured on film for a documentary sound-tracked by Mogwai - fresh from scaring the pants off French villagers - and executive produced by Bart Layton and Dimitri Doganis, makers of BAFTA winning film The Imposter.
"Our primary aim in producing Hudson River Project is to make a connection between a modern mega-city like New York and the wilderness far, far away, without which the city would not exist," Mother says on the project's tumblr site. "The river is the connecting rod between the two; the boat and [film-maker James Bowthorpe] take us on the journey."
Stirring stuff - but all this can only happen with your help, dear reader, as the film is being crowd-funded. The team is hoping to raise £100,000 through selling £500 debentures to cover the filming and editing and a further £300,000 to complete the project, which it hopes to show at the Sundance festival in 2015.
So here's your chance to kick it to the litter louts while pretty accurately acting out a Deacon Blue classic. It's got to be better than stamp collecting.
The falling cost of solar power and batteries is having a "significant impact" on the coal sector, says national mining company in Coal Vision 2030 consultation
Slight year-on-year uptick in household recycling welcomed by industry, but green groups highlight 'packaging waste mountain' revealed by latest Defra figures
Thriving agricultural communities are critical for the long-term for these companies. Plus, three tips for managing programs that combine the 'head' with the 'heart'
Many consumer-facing companies with recognizable brands are taking action, but companies lower down in the supply chain are not, a new study finds