Marriott starts selling tote bags made from recycled linen for charity
Right, the Tank doesn't have much time for this one, so here's what you need to know: the world is being overrun by six foot tall tyrannical lizards bent on enslaving all mankind hotels throw out a lot of bed linen.
Seriously - think a number, double it, times it by a million and even then you're not even close. Probably because this whole calculation has no relevance except to eat up space on a threateningly blank page. It's a technique we learnt from Jeffrey Archer while at Wellington.
Ok, so you don't believe us. Well, here's an expert, in the form of Andy Marks, founder and chief executive of SleepingBags,who says: "If laid end-to-end, bed linen condemned by the world's leading hotel chains in one year would go around the world more than twice."
Leaving aside the fact that such a futile exercise would leave many of the dirty sheets getting rather wet as they attempt to cross the Pacific, SleepingBags thinks it has the answer to this particular environmental problem.
The social enterprise has teamed up with Marriott Hotels to take its old bed linen and turn it into useful things like tote bags.
The partnership will now see the launch of 1,000 limited edition bags made from 100 per cent recycled bed linen, each sporting an exclusive print by British luxury accessories brand, Lily and Lionel, famed for their iconic printed scarf designs - or at least that is what it says on this here press release.
Marriott adds that the "evocative" birds in flight print "helps to communicate the campaign's message of sleeping that little bit more soundly by offering support to this environmental cause". Although frankly, we've generally found the contents of the mini-bar much more conducive to some decent shuteye.
The company reckons it is the first major hotel to partner with SleepingBags and it has already introduced hairdryer bags, newspaper bags, and laundry bags made from retired bed linen into their guestrooms.
Anyway, here's Andy Marks again: "Reimagining Marriott's wonderfully soft bed linen to create this tote bag is an enchanting way of making people re-think what waste is. The bag looks great, feels great and has a story to tell."
The bag is on sale for £20, half of which will go to The Prince's Trust. Quite a bargain when you think what Tracy Emin's bedsheets went for.
BusinessGreen brings you the latest green business news from around the world
This issue isn't going away for the e-commerce giant - and other industry leaders should consider themselves on notice
It's the largest purchase order by any company in the US
BREAKING: PM to resign leadership of Tory party on June 7, with Boris Johnson is favourite to win leadership election