While the first three of IBM's new energy saving services focus on the nuts and bolts of running a datacentre efficiently the final two services are directed more at the strategic planning that goes into developing an energy efficient IT infrastructure.
The fourth service in particular, Datacentre Global Consolidation and Relocation Enablement, looks at the macro issues impacting datacentre and energy costs and assesses where a firm's assets are currently located and where they would be more efficient.
Several US firms are already doing this, locating large datacenters in the Pacific North West near cheap and reliable hydro electric power stations. But Chris Scott at IBM said the new service would offer relocation consultancy at an international level, offering best practice guidance whether firms are attempting full scale relocation to exploit cheaper power or simply consolidating multiple sites into one central location in an attempt to increase utilisation rates.
The final new IBM service is targeted at midmarket firms that typically lack the scale and resources to improve the efficiency of their datacenters and offers a series of standardised and optimised datacentre design elements or modules. "It means that we can say that if you have a 50 square metre site this is what you need to do to optimise energy efficiency," said Scott. "As it is pre-packaged we can offer the service without large consultancy fees."
Ultimately, Scott said the five new services were about finding ways to improve energy efficiency in "resource friendly ways".
IBM may face some justifiable criticism for not being as vocal about product energy efficiency compared to its rivals. But it can also argue that it is these types of services designed to optimise what you already have that will prove more popular with customers in the medium term, particularly when compared with the next generation energy efficient products that will only be adopted quickly by those few IT chiefs that can afford to rip and replace much of their hardware.
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