The growing importance of environmental initiatives to employees was again highlighted last week as a YouGov survey found that almost two thirds of British workers regard it as important that their employer is environmentally friendly.
The survey of almost 2,200 UK workers was carried out for web conferencing specialist WebEx and found that 63 percent would be happy to change working habits in order to limit their carbon footprint suggesting that firms can count on widespread support for green initiatives.
However, the report also highlighted the challenge firms developing green business models face, confirming that there is a lack understanding amongst workers about environmental best practices.
Only 17 percent of respondents were classified as Office Environmentalists committed to green best practices. Meanwhile, almost one in three said they would like to be greener but don’t want to invest the extra effort required, while 19 percent said they would like to take environmental steps but were unclear about what to do. A further 16 percent said attempts to implement green practices were constrained by lack of resources. Finally, one in twenty respondents said they had no interest in environmental schemes.
The report also provided a reality check for those who believe green business models are already widespread, highlighting that it is still only high profile early adopters that are exploiting green technologies such as web conferencing.
Only six percent of workers said their employer encouraged people to work from home, while the same small proportion said they were regular users of online meetings. Moreover only four percent said their company had switched to a renewable energy supplier and over a third said their employer had taken no steps to limit its impact on the environment.
Bert van der Zwan, vice president for EMEA at WebEx, said in a statement that it was encouraging that so many workers were interested in green business models but added that firms need to do far more to develop the kinds of environmentally sustainable business models that will keep these staff happy.
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