It may well be far too early to get a considered response from the IT community out of Prime Minister, excuse us, Chancellor Gordon Brown's recent pre-budget speech outlining a range of 'green' taxes and proposals to put this issue higher on the business agenda.
But what is clear is that all sorts of companies, from technology to public sector to what-have-you, need to start addressing their environmental impact. Well, so we've been told. Maybe it's time to hear the sceptic's take on all this?
One such seems to be Joseph Denne, Technical Director of Airlock, a London-based digital design agency. Is he completely alone when he voices this kind of concern: "The green bandwagon is in town. Everyone wants a ride on it - big business, politicians, local councils, the Chancellor - you name it, they're all pushing their 'green credentials'. While the awareness this creates is no bad thing, I find it weird that previously totally un-green organisations, have suddenly become environmental experts. How exactly does green car insurance work?"
But dig a bit further and it turns out that Airlock, probably like a lot of organisations, has actually started doing its bit for the environment. "Airlock is a young firm, run by young people," Denne told GBN. "We've always been keen to do the right thing and are careful to work with clients that reflect our ethos. We are definitely no angels, but we did consider the environment early on and do offset our annual carbon emissions, which are around 45 tonnes per year."
"But we know this is still not enough," he added. "We are an interactive agency, which on the one hand is quite green - telecommuting around the globe, providing ways for people to see goods without leaving their homes - but we also use a lot of energy during the production of our work."
Overall, he says, "Technology is not the dirtiest of sectors, but when considering the energy consumption required and the issues surrounding disposal of old hardware, it's clear that we all still have a long way to go in the sector."
In fact this apparent green sceptic - like a lot of us? - is more turned off by attempts to grab headlines with spurious green announcements than lifestyle changes. As he says: "If you are really green and care more about the reality than the bandwagon, then get on and do something worthwhile. Green issues should be a standard part of modern life, not something to tax and brag about."
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