Regular readers will be aware that the offices of GBN's sister publication, IT Week, was recently bombarded by a barrage of land fill tat in the form of some giant paperclips, which arrived as part of an uninspired and environmentally irresponsible marketing campaign to promote the launch of some company that doesn't merit a mention here.
Now, just in case we hadn't got the joke about the campaign being centred on the premise that some items might be bigger than you'd expect, more instant garbage has arrived in the form of some giant calculators.
These admittedly serve more of a purpose than the giant paperclips given that they actually work. But having said that I have checked and as far as I can see they work in pretty much the same manner as my existing calculator, which is a fraction of the size, still working and, of course, solar powered.
In fact, what the inspired minds at the so far nameless PR company have done is not only waste cardboard and emissions in sending us this rubbish, they have also left IT Week with a load of environmental grief.
Due to the new Waste Electrical and Electronic Equipment (WEEE) directive we can't actually throw this useless, desk hogging calculator in the bin due to the toxic electronic nasties inside – a little logo on the back tells us as much. Instead it has to go to an approved WEEE treatment facility, which means the environmentally and legally responsible thing to do is wait until July when the WEEE directive comes into force and then ask our approved WEEE recycler to take it away for us.
Of course we plan to do this, but personally I prefer my light-hearted marketing campaigns to come without compliance obligations.
So, in a vain plea for sanity, can't we please just all agree to stop this madness. Whoever you are please, please stop sending us rubbish. Seriously, the last thing anyone here wants is a giant biro or an over-sized hole punch so just stop wasting everyone's time, money and paper and leave us alone.
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