The company behind the insanely wasteful giant paperclips and calculators that have been bombarding our offices as part of an environmentally dubious direct mail marketing campaign finally revealed itself today.
It seems that regardless of Richard Branson's various green initiatives, Virgin's eco-warrior strategy hasn't percolated through to every part of the business just yet.
In fairness to NTL:Telewest - which culminated its Bigger Than You Think marketing campaign by setting up a giant workstation in Trafalgar Square today to celebrate the first anniversary of its merger - it's PR company did drop us a line this morning to say it will come and collect the calculators when we're done with them and ensure they are disposed of in compliance with WEEE.
It is a kind offer, but given the calculators have already been manufactured, it would be a shame not to find some people who might find them vaguely useful before they go off to the WEEE-approved recyclers.
Thankfully some of team IT Week have toddlers who have fallen in love with their comedy giant calculators and as such, against all the odds, we have found a happy home for this otherwise pointless tat – at least until the kids get bored with them.
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