Eagle eyed readers will have noticed that this week we had a bit of a makeover and rebranded the blog as BusinessGreen.
The decision to dispense with the Green Business News title was not an easy one, but after much rumination we decided that an umbrella brand was needed to unite our expanding green business coverage, such as the recently launched series of web seminars on green IT.
It was felt that while GBN had a certain Ronseal – "it does what it says on the tin" - simplicity it was both a bit of a mouthful and rather unwieldy as a url. The inclusion of the word "News" in the title also failed to do justice to our growing portfolio of interviews, features and opinion pieces. Hence, the snappier, more inclusive BusinessGreen and its new recycling/sustainability inspired logo.
More importantly the rebranding also marks the latest stage in the expansion of our green business coverage - already evidenced by the blog's exciting team of new columnists and the success of our first green web seminar - so keep an eye out for future developments.
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