Yesterday, I posted on the importance of ensuring your company's green message is delivered through a green medium.
A point ably demonstrated by the good folk in the Mercedes-Benz press department and their woefully daft decision to snail mail a press release and a photo to journalists to promote its new wind turbine.
Well, perhaps they could learn a thing or two from their counterparts at US energy giant Pacific Gas and Electric (PG&E), who last month decided to promote the company's green energy investments using, wait for it, a solar powered billboard.
In a word: genius.
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