With the world's financial markets having once again narrowly avoided meltdown and the banking gurus that made it all happen currently doing their best impressions of naughty school boys - shuffling awkwardly, looking at their shoes and mumbling that it wasn't their fault really - many within the green business movement will be understandably concerned.
Perhaps more so than any other sector the success of clean tech is dependent on the taps controlling the flow of capital and credit being left firmly on. Green projects, be they internal business transformation initiatives or infrastructure projects, are large scale, R&D heavy, and as such inherently capital intensive.
Given this fact, the apparently ever worsening nature of the credit crunch looks like decidedly bad news.
And yet, despite some undeniable financial pressures and expected short term pain, there is no reason for clean tech and green executives to join their banking counterparts on the ledge.
As a panel of experts explained earlier this week, clean tech is not recession-proof, no industry is, but it is better insulated than most.
The most commonly quoted reason for this is that as recession bites and firms look to cut back they will realise that their energy bills are a good place to start and will invest in energy saving measures. There is some truth in this, but it is also imbued with a degree of wishful thinking. Sadly, when recession really begins to take its toll it is headcount, and not energy, that most firms focus on as the best means of cutting costs.
No, the real reason why green business leaders can remain optimistic is that any downturn we do experience has come a year too late – the factors that have stimulated the green business movement are too entrenched and while a recession won't help, nor will it derail the current trend.
The green technology breakthroughs, ranging from electric cars to air conditioning to solar cells, are coming too thick and fast for any short term reduction in R&D budgets to significantly slow them down.
Equally, many of the new green regulations may be imperfect in nature, but they are now emerging so quickly that, credit crunch or not firms, will have no choice but to invest in complying.
All of which means that even if green execs and business leaders may have to fight a little harder to find the capital they need, there will still be plenty of investment out there for the right ideas.
Have a good weekend.
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